Client: M&Ms


Produced: Jones Knowles Ritchie


Creative Direction:Jones Knowles Ritchie


 Animation: Louise Tattershall/Winston Duke


Production Year: 2019


We encouraged M&Ms to step away from their use of their primary characters and instead begin the approach of injecting character into the products themselves. The result is a fun, energetic take on the Hazelnut & Peanut combination

Route_2_Part_1
Route_2_Part_2
M_Ms_FLIP_SIDE_02
fall
hoop
M_Ms_FLIP_SIDE
hit1
hit2
end